TomTom · Mondelez
Breathe For It.
A Gen Z verse challenge whose winner recorded the TomTom anthem.
- Social
- Music
- Influencers
- #BreatheForItVerseChallenge
- Winner recorded the “Breathe” anthem
- Influencer-led amplification
TomTom wanted to connect with Gen Z through their passion points and be the brand that helps you breathe for your dreams.
The #BreatheForItVerseChallenge invited young artists to compete, and the winner recorded TomTom’s “Breathe” anthem. Influencers amplified the song to drive engagement, streams and downloads.