Terra Seasoning Cube
Unwrap Joy, Unleash Taste.
A late entrant turned cooking from a chore into a joy, and grew 3x.
- 3x volume and value
- 8.7% volume share
- 5.8% Meta engagement vs 0.15% benchmark
- 17 Laif awards incl. Grand Prix
Case studies
Terra Seasoning Cube
A late entrant turned cooking from a chore into a joy, and grew 3x.
Samsung
Launching the Galaxy Z Flip5 to 25 to 50 year olds.
Cadbury Bournvita
Giving 9 to 16 year olds essential tech skills, at scale.
TomTom · Mondelez
A Gen Z verse challenge whose winner recorded the TomTom anthem.