Case studies

What we have done.

Terra Seasoning Cube

Unwrap Joy, Unleash Taste.

A late entrant turned cooking from a chore into a joy, and grew 3x.

  • 3x volume and value
  • 8.7% volume share
  • 5.8% Meta engagement vs 0.15% benchmark
  • 17 Laif awards incl. Grand Prix
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Samsung

Join The Flip Side.

Launching the Galaxy Z Flip5 to 25 to 50 year olds.

  • Pre-orders sold out in 2 weeks
  • 9.7M impressions vs 6.6M target
  • 918K video views
  • 11,927 pre-order clicks
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Cadbury Bournvita

Bournvita Tech Bootcamp.

Giving 9 to 16 year olds essential tech skills, at scale.

  • 49.6M impressions
  • 14.2M reach
  • 11,219 registrations
  • 8,000+ leads
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TomTom · Mondelez

Breathe For It.

A Gen Z verse challenge whose winner recorded the TomTom anthem.

  • #BreatheForItVerseChallenge
  • Winner recorded the “Breathe” anthem
  • Influencer-led amplification
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