Cadbury Bournvita
Bournvita Tech Bootcamp.
Giving 9 to 16 year olds essential tech skills, at scale.
- Digital
- Purpose
- 49.6M impressions
- 14.2M reach
- 11,219 registrations
- 8,000+ leads
Launched in 2019, the Bournvita Tech Bootcamp teaches 9 to 16 year olds essential tech skills. After four years, the 2023 edition needed a fresh strategy to stand out.
We used three years of applicant data to build dynamic assets by year of registration, and a dynamic creative partnership to “win with empathy at scale” across four audience segments. Dynamic course videos reached over 3.2 million unique people, and parents were engaged through WhatsApp forums.
The 2023 edition delivered 49,631,627 impressions, 14,218,416 reach, 164,275 unique clicks, 11,219 registrations and more than 8,000 leads.