Samsung
Join The Flip Side.
Launching the Galaxy Z Flip5 to 25 to 50 year olds.
- Digital
- Launch
- Pre-orders sold out in 2 weeks
- 9.7M impressions vs 6.6M target
- 918K video views
- 11,927 pre-order clicks
Samsung needed to drive sales of the Galaxy Z Flip5 among 25 to 50 year olds, spark online conversation and grow brand affinity.
“Join The Flip Side” ran in three phases: a teaser with countdown graphics, trivia and Unpacked recaps; the launch; and a sustain phase inviting people to show their flip side, backed by Flexpay and Trade In offers.
Pre-orders sold out in two weeks. The campaign delivered 9,696,015 impressions against a 6,584,647 target, 1.5M blog banner impressions reaching 686K unique users, over 918K video views and 615K engagements, and 11,927 clicks to the pre-order page.